One platform connecting families, funeral homes, crematoria and suppliers. Get a short update on our progress each month.
UK deaths are projected to exceed births from 2026 and keep rising until the 2060s, while the number of people aged 85 and over doubles by 2049. The families arranging those funerals expect online clarity and real support, and funeral services need better technology to deliver on those needs.
Since 2021, funeral directors have had to publish their prices, funeral plans have come under FCA regulation and medical examiners have become statutory in England and Wales. Direct cremation has grown from 3% of funerals in 2019 to 21% in 2025.
Families now find and compare funeral directors digitally, yet funeral homes, crematoria and suppliers still connect by phone, email and paper. Ownleaf connects them.
FuneralBranch, our first product, is live with UK funeral homes today.
Omega Funerals in Birmingham heard from a family within 12 hours of its Digital Branch website going live, and reached third place in local search within two months.
The family portal and funeral arrangement are coming soon. Both build on Digital Branch, so each funeral home can add them when it is ready.
Our leadership helped scale Trustpilot to a £1bn listing and a £40m a year marketplace. Our advisors include the founding chief executive of Metro Bank and a past president of the NAFD.
Ownleaf is a partnership, balancing technology and empathy with the practical realities of every funeral. We listen to how you work, build around it, and stay with you as your needs change, so families get the care they expect and your team gets time back.
Each new product builds on the same connections between families, funeral operators and funeral goods suppliers. Our member directory for associations, live with FACFO, is the latest.
Once a month we email investors, advisors and partners with product news, company milestones and the events where you can meet us.